What is Breaking Your Product's Traction? Positioning, Growth or Content
It comes down to one of three problems. This post breaks them down and ends with 5 questions that will tell you which one you are dealing with.
Product Marketing & GTM
Hi, I'm Peter
Hi, I'm Peter
I help product teams drive revenue through deep research, positioning, go-to-market execution, and content. Feel free to snoop around and connect if you'd like to talk work.
BRANDS I'VE WORKED WITH ACROSS PROJECTS AND ENGAGEMENTS
Latest posts from Peter
Why most launches fail (and the 6-stage content-led GTM framework that fixes it)
Content is the output of a go-to-market strategy, not the starting point. What comes before it, your positioning, your audience, your product vision, is what determines whether anything you publish actually moves the needle.
> launching peter.exe...
> loading growth modules...
> boot sequence complete.
[ peter ogundairo ]
alias: "peter"
base: working globally
mission: helping product teams drive revenue through research-first positioning, go-to-market execution, and content
experience: SaaS, AI & DevTools, Fintech, Web3/Crypto & EdTech
projects: TechWriteable • Indeed • CareerKarma • Motorola • ExtremeVPN • and more...
skills_loaded: GTM Strategy, Positioning, Content Marketing, SEO/GEO, Sales Enablement
offers: Product LaunchPad • Growth Engineering • Content Marketing • Search Visibility
currently: writing, building, and figuring things out in public
> type "start" to book a call
Here's what that looks like in practice
Positioning and GTM for an integrated career platform for content professionals
Product LaunchPadEdTechSaaS
Career Platform
Challenge
The platform had a product that worked but messaging that didn't. Users joined without understanding what they were actually signing up for, which meant engagement stayed low and monetization stayed at zero.
Approach
The problem wasn't the product. It was the story around it. I focused on closing the gap between what the platform offered and what the right audience actually needed to hear.
Action
Rebuilt the positioning from the ground up, connected the product's separate components into one clear narrative, and redesigned the experience around a single entry point that made the value obvious from the first interaction.
Results
Monetization unlocked within the first cohort. The platform expanded to 3+ countries and a clearly defined audience started converting at measurable rates.
Key Learning
When users can't explain what a product does for them, it's rarely a product problem. It's almost always a positioning problem.
Impact Metrics
Verified by company0 to monetized
In One Cohort
3+ countries
User Reach
3-in-1
Product Flywheel
"
Peter is a force and an absolute pleasure to work with. He has an innate ability to understand complex concepts and translate them into easily understandable messaging that lands everytime
Mary-Esther Anele, Founder @InclusivelyRemote
How I did it
- Audited the existing positioning and identified where the messaging was losing people before they could see the full value.
- Reframed the product narrative around the outcome users actually wanted, not the features the platform offered.
- Rebuilt the content touchpoints across the user journey so the value was clear at every stage, from first click to enrollment.
- Validated the pricing model against the market to make sure it held up against established alternatives.
- Set up the operational infrastructure to track what was working and adjust in real time.
What powers my
work
Every tool here earns its place. If it doesn't move metrics or speed up execution, it's not in the stack.
Where I track what's working, what's leaking, and where users drop off.
Heatmaps and session recordings. I watch how users actually behave, not how I think they do.
Keyword research, competitor gaps, and content opportunities. My SEO command center.
Research, drafts, and strategy thinking. My go-to AI for deep work.
Quick ideation, copy variations, and workflow shortcuts.
Final polish before anything ships.
The CMS I've published hundreds of pieces on across multiple clients.
Version control for site builds and collaborative projects.
Quick visuals, social assets, and presentation decks when speed matters.
Wireframes, landing page mockups, and design collaboration with product teams.
Project tracking for GTM launches and cross-functional workflows.
Lightweight task boards for content pipelines and sprint planning.
Connects everything. Leads, alerts, CRM syncs, all automated.
Event tracking and conversion goals without waiting on engineering.
Async walkthroughs, client updates, and quick demo videos.
My CRM for enrollment tracking, segmented emails, and pipeline management.
Where cross-functional work actually happens day to day.
Lead lists and outreach sequences for prospecting.
Finding the right email for the right person, fast.
Answers to my most frequently asked questions
Can't find your answer? Send an email and I will get back to you.
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It depends on current commitments, but I typically scope timelines during the intro call. Best way to find out is to reach out and we'll figure it out from there.
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I learn the product, get context on the team, and get to work. I'm not the person who sends a strategy deck and disappears. I ship work, track what happens, and adjust when something isn't landing.
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Pipeline, conversion, and revenue. I care about the numbers that move the business, not the ones that look good on a dashboard.
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Yes. I've worked with teams across the US, Europe, and beyond. Async is second nature at this point. Remote-first, but open to travel when it makes sense.
Not sure what you need yet?
That's fine. The call is where we figure it out together.