Product Marketing & Writing for B2B and B2C SaaS

Hi, I'm Peter
Product Marketer. Writer.

Great SaaS tools don't sell themselves. I help product teams sharpen their marketing and build the assets that drive it — from positioning to content to sales enablement.

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BRANDS I'VE WORKED WITH ACROSS PROJECTS AND ENGAGEMENTS

Here's what the work actually looks like.

Real problems, real context, real outcomes.

Research & Positioning
Before any messaging gets written, I dig into the market, the competition, and what customers actually care about. That means customer interviews, competitive analysis, positioning frameworks, and a clear positioning document your whole team can move from.
Go-to-Market Strategy
Positioning without a plan stays on a slide deck. I turn it into a launch playbook with channel strategy, messaging hierarchy, and timelines that make sure everything ships with direction, not guesswork.
Content Production to Pipeline
Content only works when it matches where the buyer actually is. I write landing pages, lead magnets, email sequences, SEO content, and campaign copy that move people through the funnel, not just fill a publishing calendar.
Sales Enablement
The best funnel fails at the end if sales tells a different story. I build the one-pagers, competitive battlecards, pitch decks, and objection handling guides that make sure every conversation has a real shot at closing — and the work that came before it actually pays off.

Learn more about what my work actually looks like


                
                > launching peter.exe...
                > loading saas modules...
                > boot sequence complete.

                [ peter ogundairo ]
                alias: "peter"
                base: working globally
                mission: turning SaaS products into revenue engines
                experience: 5+ yrs   |   B2B & B2C SaaS
                projects:  TechWriteable • CareerKarma • ExtremeVPN • and more...

                skills_loaded: GTM Strategy, Positioning, Content Marketing, SEO/GEO, Sales Enablement
                currently: writing, building, and figuring things out in public


                > type "start" to book a call 📞

Some of the work.

Positioning

Positioning and GTM for an integrated career platform

The product worked but the messaging didn't. I rebuilt the positioning, connected the product narrative, and helped take the platform from zero revenue to monetized within its first cohort.

EdTech SaaS

Full case study coming soon

See more SaaS work

Peter is a force and an absolute pleasure to work with. He has an innate ability to understand complex concepts and translate them into easily understandable messaging that lands everytime

Mary-Esther Anele

Founder @InclusivelyRemote

Got a product that needs great marketing or content? Let's talk.

Book a 30-minute call or send an email. Either works.

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