Product Marketer. Writer.

I help product teams drive revenue through deep market research, positioning, go-to-market strategy, and content. That means starting with the customer: what they actually care about, where the gaps in the market are, and what story will resonate, then building the campaigns and assets that fill pipeline.

Some of the brands I've worked with: TechWriteable, CareerKarma, Indeed, ExtremeVPN, and RCOF.

Want to work together?

I'm always happy to talk positioning, GTM, or content strategy over a quick call.

Book a Call 📞 Connect on LinkedIn ↗

Here's what the work actually looks like

Real problems, real context, real outcomes.

Research and Positioning

Before any messaging gets written, I dig into the market, the competition, and what customers actually care about. That means customer interviews, competitive analysis, positioning frameworks, and a clear positioning document to move ahead with.

Go-to-Market Strategy

Positioning without a plan stays on a slide deck. I turn it into a launch playbook with channel strategy, messaging hierarchy, and timelines that make sure everything ships with direction, not guesswork.

Content to Pipeline

Content only works when it matches where the buyer actually is. I build landing pages, lead magnets, email sequences, SEO content, and campaign copy that move people through the funnel, not just fill a publishing calendar.

Sales Enablement

The best funnel fails at the end if sales tells a different story. I build the one-pagers, competitive battlecards, pitch decks, and objection handling guides that make sure every conversation has a real shot at closing, and the work that came before it actually pays off.

A little outside the work:

I'm fueled by curiosity and good music. My background in economics means I'm always thinking about the bigger picture, from global macro trends to the issues behind SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth). That perspective shapes how I think about the work too.

Thanks for reading — now I'd love to learn about you.

Schedule a call LinkedIn ↗