Hi, I'm Peter
Product Marketer. Writer.
I help product teams drive revenue through deep market research, positioning, go-to-market strategy, and content. Feel free to snoop around, and book a call if you'd like to talk work.
Prefer email? Email me instead
BRANDS I'VE WORKED WITH ACROSS PROJECTS AND ENGAGEMENTS
Good product, slow growth?
That's usually where I come in. I figure out what's not connecting and build the system that fixes it.
- Nobody can explain what you do in one sentence - I sharpen the positioning until the right people get it immediately.
- Launch is coming but there's no playbook - I build the GTM from scratch so you ship with a plan, not a prayer.
- Marketing is busy but pipeline is empty - I connect content to revenue so every piece of work pulls its weight.
- Sales is on calls but deals keep stalling - I align the story between marketing and sales so it actually closes.
> launching peter.exe...
> loading growth modules...
> boot sequence complete.
[ peter ogundairo ]
alias: "peter"
base: working globally
mission: turning products into revenue engines
experience: 5+ yrs | SaaS, EdTech, Fintech, Web3, Startups
projects: TechWriteable • CareerKarma • ExtremeVPN • Motorola • Indeed • and more...
skills_loaded: GTM Strategy, Positioning, Content Marketing, SEO/GEO, Sales Enablement
currently: writing, building, and figuring things out in public
> type "start" to book a call 📞
Positioning and GTM for an integrated career platform for content professionals
Challenge
The platform had a product that worked but messaging that didn't. Users joined without understanding what they were actually signing up for, which meant engagement stayed low and monetization stayed at zero.
Approach
The problem wasn't the product. It was the story around it. I focused on closing the gap between what the platform offered and what the right audience actually needed to hear.
Action
Rebuilt the positioning from the ground up, connected the product's separate components into one clear narrative, and redesigned the experience around a single entry point that made the value obvious from the first interaction.
Results
Monetization unlocked within the first cohort. The platform expanded to 3+ countries and a clearly defined audience started converting at measurable rates.
Key Learning
When users can't explain what a product does for them, it's rarely a product problem. It's almost always a positioning problem.
Impact Metrics
Verified by companyPeter is a force and an absolute pleasure to work with. He has an innate ability to understand complex concepts and translate them into easily understandable messaging that lands everytime
How I did it
- Audited the existing positioning and identified where the messaging was losing people before they could see the full value.
- Reframed the product narrative around the outcome users actually wanted, not the features the platform offered.
- Rebuilt the content touchpoints across the user journey so the value was clear at every stage, from first click to enrollment.
- Validated the pricing model against the market to make sure it held up against established alternatives.
- Set up the operational infrastructure to track what was working and adjust in real time.
What powers my
work
Every tool here earns its place. If it doesn't move metrics or speed up execution, it's not in the stack.
Answers to my most frequently asked questions
Can't find your answer? Send an email and I will get back to you.
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It depends on current commitments, but I typically scope timelines during the intro call. Best way to find out is to reach out and we'll figure it out from there.
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I learn the product, get context on the team, and get to work. I'm not the person who sends a strategy deck and disappears. I ship work, track what happens, and adjust when something isn't landing.
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Pipeline, conversion, and revenue. I care about the numbers that move the business, not the ones that look good on a dashboard.
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Yes. I've worked with teams across the US, Europe, and beyond. Async is second nature at this point. Remote-first, but open to travel when it makes sense.